When someone asks ChatGPT, Claude, Perplexity, or Gemini for a lawyer — those platforms give specific names. If yours isn’t one of them, your competitor gets the case.
Check Your Firm NowChatGPT launched ads to 760 million users on February 9, 2026. Legal services are currently restricted. When that category opens, your AI Visibility Score determines whether you convert or burn money from day one.
Source: McKinsey projects $750 billion in US revenue will flow through AI-powered search by 2028.
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50%
of consumers now use AI-powered search
McKinsey, 2025
44%
say AI is their primary source — ahead of Google
McKinsey, 2025
75%
of Google searches will have AI summaries by 2028
McKinsey, 2025
20-50%
traffic decline for brands not optimised for AI
McKinsey, 2025
| Metric | ChatGPT | Perplexity | Claude | Gemini |
|---|---|---|---|---|
| Mentioned | ❌ | ✅ | ✅ | ❌ |
| Recommended | ❌ | ❌ | ✅ | ❌ |
| Cited | ❌ | ✅ | ✅ | ❌ |
| Sentiment | Absent | Neutral | Positive | Absent |
Visible on 2 of 4 platforms. Recommended on 1 of 4. This firm is losing potential clients on 3 platforms every day.
Illustrative data — Rivera & Associates, Houston, TX
| Firm | ChatGPT | Perplexity | Claude | Gemini | Mentions |
|---|---|---|---|---|---|
| Rivera & Associates | ❌Absent | ⚠️Partial | ✅Visible | ❌Absent | 7 |
| Carter & Associates | ✅Visible | ✅Visible | ✅Visible | ✅Visible | 34 |
| Mitchell Legal Group | ✅Visible | ✅Visible | ❌Absent | ✅Visible | 22 |
Same city. Same practice area. Different visibility. The difference is structural.
You cannot control what AI says. But you can control what it reads.
AI includes 'guaranteed results' language — potential bar rule violation.
Firm completely absent from ChatGPT — 760 million weekly users.
No platform mentions board certification — key trust signal missing.
$1,500 One-Time
$2,500/month
Annual: $2,000/month
We do not work with direct competitors in the same practice area within the same city.
Limited to 20 firms per market.